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According to a newly released MarketingScoop.com online survey, marketing professionals are “Not Very Confident” within their ability to measure a return on your investment for marketing campaigns. These survey results come at any given time when the necessity of measuring ROI has expanded significantly for the marketing community.

When asked, “How confident are you with your capability to appraise the ROI of the marketing campaigns?” fully 47% of respondents indicated that they were “not very confident” while a reduced percentage (22%) indicated these were “somewhat confident”. This leaves 31% of respondents who indicated that they were very positive about their ability to look at the productivity of the marketing campaigns.

“The pressure being placed on seo company for small business to offer a good return is higher than ever “, say’s MarketingScoop.com founder Michael Fleischner . “Internet marketing has improved the marketing professional’s ability to measure his/her return, but clearly we continue to have some gaps using our capability to measure return with some traditional media that need to be addressed.”

Additional surveys is going to be conducted among marketing professionals to judge the emergence of trends indicating an advertising and marketing professional’s capacity to look at the financial returns dexkpky10 marketing expenditures. This information keeps growing in importance as new marketing techniques evolve and traditional methods, including standard online advertising, come under scrutiny.

Marketing Scoop, LLC is a leading provider of internet resources for marketing professionals. With operational headquarters in Robbinsville, NJ, marketing scoop employs a number of marketing professionals across numerous disciplines including; advertising, direct marketing, Web marketing, researching the market, online marketing strategy, search engine optimisation, public relations, and trade-shows & events.

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